Fiber foods

Kellogg’s is testing paper cereal liner and other fiber-based plastic substitutes

ThePackHub continues to report many cases of brands and retailers switching primarily from plastic to other often paper-based alternatives. Some, but not all, support the movement with positive evidence of the environmental impact of these changes. The reality is that we are living in a cycle of significant change where, in some cases, recyclable plastic is being replaced by other materials because consumers believe it is the right thing to do from an environmental perspective. However, not all examples stand up to rigorous environmental scrutiny. Most material changes have often occurred as a result of large investments in new machinery and processes. These changes are longer term and any reversal is still a long way off.

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Kellogg’s Trials Paper Liner BagsLePackHubUK retailer tests paper liner for cereal brand
Multinational food manufacturing brand Kellogg’s is testing a paper liner for its iconic Corn Flakes variant for the UK market. The trial will take place at a small number of Tesco outlets. The paper liner will be introduced as a replacement for the non-recyclable plastic bag traditionally used in Kellogg’s Corn Flakes packaging. A few challenges were encountered and overcome in the production of the new packs. Kellogg’s needed to ensure that the paper would survive the filling and sealing processes while maintaining barrier properties. Maintaining freshness and product integrity inside was also a hurdle to overcome, but Kellogg’s achieved the high standard it was looking for and hopes it will be maintained throughout the trial.

MasterTape PackMasterTape PackLePackHubFiber-based tape reduces plastic usage
Ahlstrom-Munksjö has launched a new range of fiber-based tapes, designed to replace conventional plastic adhesive tapes. The company was a merger of Finnish company Ahlstrom and Swedish company Munksjö in 2017. Both companies were established in the 19th century and produced similar wood fiber products. The new range of tapes, known as the MasterTape Pack, offers a wide variety of types, with different weights and mechanical properties. The tapes in the range are said to offer good cohesiveness and have mechanical and impact resistance properties, whilst also being made from durable fibre-based materials. Tapes can also be coated with primers or barrier coatings. MasterTape Pack tapes are made from FSC-certified wood fiber pulp and are made from at least 80% bio-based products. The range also contains bespoke solutions including saturated and one-sided release paper as well as tapes with synthetic fiber reinforced base paper.

Frozen chicken from IcelandFrozen chicken from IcelandLePackHubCollaboration sees plastic replaced with recyclable paper
UK supermarket chain Iceland has been at the forefront of plastic reduction for several years. The retailer has undertaken numerous initiatives to remove plastic from its supply chains. They have decided to completely remove plastic packaging from their own range of labels by 2023. A collaboration with multinational packaging company Mondi has taken place to replace the plastic packaging of their frozen chicken dips with barrier paper Versatile functional from Mondi. This reduces the use of plastic by 80%. Additionally, the paper packaging format is expected to replace plastic in several Icelandic products in the future. One of the main functional advantages of paper packaging is the strong barrier it has; the shelf life and resistance to external forces being equivalent to the plastic packaging used previously. It is simple for consumers to recycle the packaging; they can simply use existing recycling waste streams.

L'Oréal uses food-grade recycled plasticL’Oréal uses food-grade recycled plasticLePackHubRecycled cosmetic packaging can reduce CO2 emissions by up to 70%

French waste management and recycling service provider Veolia will start supplying global cosmetics supplier L’Oréal with food-grade recycled plastic, which will be used in its packaging. This will help the brand owner meet its commitment that all plastic used in its products will be either recycled or bio-based by 2030. The plastic used is obtained from consumer packaging, in particular plastic bottles. Veolia states that it has developed a pelletization process that produces plastic with properties comparable to virgin plastic, using a technology that eliminates organic compounds, thus obtaining a higher quality plastic. Veolia claims that the resulting product meets food industry requirements and is also FDA (Food and Drinks Administration) approved. Veolia and L’Oréal claim that using recycled plastic in cosmetics can reduce CO2 emissions by 50-70% compared to a conventional plastic bottle.

Learn more about ThePackHub Innovation Zone here.