Fiber material

Driven by sustainability trends, molded fiber is making rapid inroads into the packaging market

CLEVELAND, July 21, 2022 /PRNewswire/ — Demand for molded pulp packaging is expected to grow 6.2% per year through 2026, according to new analysis from Freedonia Group. This relatively small, but rapidly expanding segment of the large packaging market is experiencing increased growth primarily due to the environmental benefits of molded fiber products, including:

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Manufacturers of food and consumer and industrial packaged goods, as well as e-commerce and shipping providers, are increasingly implementing strategies to improve their environmental footprint as environmental compliance commitments environment are important to many of their customers. In addition to packaging reduction strategies, a key way to improve sustainability has been through the use of more environmentally friendly materials like molded fiber.

Factors Driving the Adoption of Molded Fiber Packaging

Apart from the trends favoring the excellent environmental profile of molded fiber packaging, the main factors supporting the strong increase in demand include:

  • expand recognition of molded pulp performance properties including excellent padding, reinforcement and blocking

  • the development of molded fiber products that are more competitive with plastic alternatives in terms of cost, performance and aesthetics, such as molded bamboo or molded sugar cane rigid packaging

  • backlash against single-use plastic products made from expanded polystyrene (EPS) foam, as well as the banning of some EPS catering products in a growing number of cities

  • increase domestic molded fiber manufacturing capacity, which will help keep prices more competitive

  • healthy growth in a number of key applications for molded fiber packaging, including e-commerce and catering

  • R&D to develop new applications for molded fibre, particularly in the non-food primary packaging markets

You want to know more ?

Sustainability in packaging focuses on identifying key sustainability trends in the packaging industry, including:

  • shifting the mix of materials towards more sustainable alternatives to virgin plastics (e.g. paper, bioplastics, molded fibers, recycled materials, reusable packaging)

  • sustainability efforts and targets of packaging producer and end user

  • product innovation in compostable, biodegradable, recyclable and lightweight packaging

  • expansion of packaging reuse programs

  • supply and demand for recycled content

  • regulatory changes affecting demand for sustainable packaging

Sustainability trends are analyzed by primary packaging material (plastic, paper and board, metal, glass, molded fiber) and in terms of the sustainability goals of the packaging producer and end user. Historical and forecast data for global packaging demand and key market segments (food, beverage, pharmaceutical, foodservice disposables and other markets including e-commerce) are also provided. Additionally, profiles of selected packaging products, markets and materials are highlighted. Consumer survey data related to packaging sustainability collected by The Freedonia Group is also featured.

About Freedonia Group – The Freedonia Group, a division of, is the leading international industry research company, providing our clients with product analysis, market forecasts, industry trends and market share information. From individual consulting firms to global conglomerates, our analysts provide companies with unbiased and trusted industry research and market analysis to help them make important business decisions. With over 100 studies published each year, we support over 90% of Fortune 500 industrial companies. Find ready-to-use studies at or contact us for a personalized search: +1 440.842.2400.

Press contacts:
Corinne Gangloff
+1 440.842.2400
[email protected]



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SOURCE The Freedonia Group