Fiber foods

Huhtamaki Fiber Solutions – The Future Reimagined | Article

The way people consume is changing rapidly. As consumer demands and regulatory requirements intensify, the packaging industry must find new ways to protect food safely in a more sustainable way. Eric Le Lay, President, Fiber and Foodservice Europe-Asia-Oceania at Huhtamaki, believes there is a breakthrough technology that can facilitate this transformation: high-precision technology to create smooth molded fiber packaging.

At Huhtamaki, we want to do more. Our goal is to be a pioneer in sustainable packaging solutions. We take a positive material approach, ensuring that the best material is used for the right product. For us, fiber can and will play an important role.

Rethinking the future with customers

The fiber has been used in packaging for decades. Today, Huhtamaki is able to unlock its full potential by applying high-precision technological expertise to take this renewable material to surprising new levels. This innovation, combined with a high-level food-grade barrier, produces durable Smooth Molded Fiber (SMF) packaging that provides superior functionality, keeps food safe, maintains quality and eliminates the need for aluminum, which gives solutions without aluminium.

From ready meal trays for Unilever, ice cream tubs for Carte d’Or, ice cream pots and Sundae lids for McDonald’s, Huhtamaki has developed a wide range of innovative and award-winning products to be used on a larger scale by the favorite of the world. brands. This adoption by industry giants shows the success of smooth molded fiber packaging that provides consumers with a more sustainable packaging experience while minimizing their impact on the planet.

To meet this growing demand for plastic-free alternatives for food packaging, Huhtamaki announced that the company’s location in Alf, Germany is focusing plastics on smooth molded fiber (SMF). This year, the unit plans to replace more than 2,000 tons of plastic with fiber. Huhtamaki’s state-of-the-art automated manufacturing site will have the capacity to manufacture up to 3.5 billion fiber products per year. This is the first large-scale production capacity in Europe.

Rethinking a better future

Being an innovator means providing consumers with packaging solutions that will meet their needs and exceed their imagination. Innovation in the materials used, rapid turnaround times for product development and prototyping, tailor-made solutions for specific business needs and the transformation of manufacturing processes are some of the ways we bring to the cutting-edge product market to open up new opportunities.

For our customers, we are their catalyst for innovation and their partner who helps them grow their business. Ultimately, we are rethinking the future of the food value chain together.

Discover our approach to the fiber packaging of tomorrow by click here.